Felipe Bovolon is a strategy thinker and practitioner who bridges the gap between complex frameworks and actionable business insight. As a Director at Accenture in Brazil, he advises senior leaders across consumer markets, retail, and agribusiness on the art of genuine strategy—translating intricate concepts into clear, decision-driving frameworks that spark insight and action .
His approach to strategy is defined by a clear-eyed realism: he distinguishes sharply between what he calls “survival,” “parity,” and genuine “differentiation.” In his view, benchmarking and operational effectiveness are essential for survival, but they are not strategy. True strategic advantage emerges only when a company can articulate a clear thesis of value creation for its customers—and build barriers that competitors cannot easily replicate. He has developed this philosophy across projects ranging from corporate strategy for large industrial conglomerates to pricing and operational governance for major retailers, where he consistently finds that the most significant value often lies not in the tool itself, but in the process and governance reforms it enables .
At LTSP26, Bovolon brings a critical and timely perspective on the intersection of AI and strategy creation. He acknowledges the allure of AI as a transformative tool but warns against treating it as a substitute for strategic judgment. In his session, he will explore a framework for how companies can prevent AI from amplifying existing strategic vices—such as ignoring the customer or mistaking benchmarking for differentiation—and instead use it as a surgical tool to challenge biases, test hypotheses, and sharpen human decision-making. He emphasizes that while AI can accelerate research and analysis, the core work of strategy—understanding customer needs, designing a unique value proposition, and building sustainable advantage—remains a fundamentally human endeavor .
Bovolon holds an MBA from IESE Business School and an engineering degree from ITA in Brazil, a background that infuses his strategic work with analytical rigor and systems thinking . His writing, including his Substack and articles on Medium, explores themes at the frontier of strategy and technology. For LTSP26 attendees, Bovolon offers a vital voice of clarity and discipline at a moment when the temptation to defer to AI is strongest, championing a future where leaders use technology to illuminate, not replace, the essential work of creating lasting advantage .