You have listened to the podcast episode with Seth Godin. Intrigued by what you heard, it seemed to be the tip of a deep iceberg. In other words, there was more depth available.

But where can it be found?

During the interview, I (Francis Wade) made reference to a page of further resources. What is it, and where can it be found?

A Cobundle.ai Space

During the preparation for Seth’s interview, I started by reading the book. Like anyone else, I wanted to see if there was truly something different in its pages.

But I made the mistake of reading it in a single day – in a one-time binge. Why? I really wanted to recommend its ideas to my audience. Unfortunately, there were only a few days remaining so I jumped in to make the deadline.

I do NOT recommend this approach as the book was not written for that purpose. Instead, it’s built as a series of 297 riffs. Meditations.

To prepare for the interview, I needed to take a different approach. I uploaded the entire book “This Is Strategy” into NotebookLM.

Then I added in YouTube podcasts featuring Seth. Plus several sources quoted in the book. IU also found academic papers on the topic. I even signed up for Seth’s Udemy course and

Then I interrogated the book, and his ideas, in depth. Perhaps to compensate for my first pass, I asked for every reference the Ai could find to the topic in his speaking and writing. Plus counter-arguments.

It came up with questions to ask him in the interview.

The results? Well, you can tell for yourself by checking out the NotebookLM-like space on Cobundle. Here is the link to the page.