As the person responsible for driving innovation in your organisation, you have probably sat through a version of this conversation more than once. The leadership team agrees that a new category is needed. Everyone nods. A workshop is scheduled. Consultants are hired, Read More
This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Today, your executive team fills SWOT boxes in 90 minutes and calls it strategy. Tomorrow’s competitive landscape will punish that superficiality mercilessly. Chris Fox predicts the emerging standard: Read More
2028: As a (fictional) CEO, I came under pressure two years ago to produce a strategic plan by a sharp deadline. While I accept it’s part of my job, all of a sudden I received not-too-subtle demands from the board, funders, staff, Read More
In the early 1980s, McKinsey told my employer at the time, AT&T, that the global market for mobile phones would top out at roughly 900,000 subscribers by 2000. The actual number was 100 million. A decade later, AT&T paid $11.5 billion for Read More
You’re in a strategy retreat. You see an opening to shift the conversation—a strategic insight you know could change the trajectory. You speak up with confidence. And then… blank looks. Awkward silence. The room moves on as if you hadn’t spoken. It Read More
This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Your company is bleeding. The tariff just hit. Your board wants answers. You have 48 hours. But sometimes the brutal truth is that the warning signs were there Read More
Transcript 00:00:01 Stop me if you’ve been in Bob’s position. Every strategist learns the frameworks. Porto five forces, blue ocean strategy, and SWAT analysis. And we assume great strategy comes from great frameworks. So how Schultz of Starbucks fame, he knew all Read More
Picture two teams in your company, six months apart. The first team is drowning. They have 47 “strategic initiatives” on their list, no clear way to prioritize, and every meeting devolves into debates about resources. Morale is terrible, and nobody can articulate Read More