2028: As a (fictional) CEO, I came under pressure two years ago to produce a strategic plan by a sharp deadline. While I accept it’s part of my job, all of a sudden I received not-too-subtle demands from the board, funders, staff, Read More
In the early 1980s, McKinsey told my employer at the time, AT&T, that the global market for mobile phones would top out at roughly 900,000 subscribers by 2000. The actual number was 100 million. A decade later, AT&T paid $11.5 billion for Read More
Transcript 00:00:01 Stop me if you’ve been in Bob’s position. Every strategist learns the frameworks. Porto five forces, blue ocean strategy, and SWAT analysis. And we assume great strategy comes from great frameworks. So how Schultz of Starbucks fame, he knew all Read More
Your company is built on systems – a whole bunch of systems which are intertwined. Understanding how they work together is critical for any strategic changes you want to make. However, you have also seen system diagrams. They look awful, with too Read More