This is a free preview of a paid episode. To hear more, visit longtermstrategy.substack.com Today, your executive team fills SWOT boxes in 90 minutes and calls it strategy. Tomorrow’s competitive landscape will punish that superficiality mercilessly. Chris Fox predicts the emerging standard: Read More
2028: As a (fictional) CEO, I came under pressure two years ago to produce a strategic plan by a sharp deadline. While I accept it’s part of my job, all of a sudden I received not-too-subtle demands from the board, funders, staff, Read More
In the early 1980s, McKinsey told my employer at the time, AT&T, that the global market for mobile phones would top out at roughly 900,000 subscribers by 2000. The actual number was 100 million. A decade later, AT&T paid $11.5 billion for Read More