I am an Executive Strategy Director at Landor & Fitch, the global brand transformation and design company. With over 15 years of experience in strategy, marketing, and innovation, I help clients create distinctive and future-ready brands that drive growth and positive impact. I am also a World Economic Forum Agenda Contributor, a Board Director at Red Nose Australia, and a Founder of SURGE advisory, a boutique consultancy focused on urban brand-utility.

My career journey spans across different sectors, geographies, and disciplines, from intellectual property law and high-tech military business consulting to senior strategic roles in agencies and corporations. I am a lifelong learner, an MBA graduate, and a certified futurist, with a passion for exploring the intersection of culture and technology. I am also a columnist, a speaker, a lecturer, and an author, sharing my insights and ideas with diverse audiences and platforms. As a leader, I am committed to developing teams and individuals, and to make a lasting difference for my clients and, more broadly, society.